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About Traitwise
Traitwise was created by a group of University of Texas scientists with the idea that creating communities of engaged people is vital to important health-related discoveries.
Our mission is to develop interconnected communities of people
answering questions that will advance human healthcare.
Traitwise has developed revolutionary technology to investigate the unexpected correlations between our health, our unique distinguishing traits, and our lifestyles. To accomplish this goal, we are creating a comprehensive health data base. The long-term vision for Traitwise spans several decades, as we believe that our technology will be essential in a long-term trend toward personalized healthcare.
We are compiling anonymous answers to health-related questions that include everything from symptoms to treatments to disposition. We will recognize patterns that can help people and their physicians make better choices. In addition, Traitwise is developing online communities around the surveys. These forums have been initiated to provide people with factual data rather than anecdotal stories, which often appear on the internet. This will allow people and their physicians to make better health decisions by comparing their experiences with those of people with similar traits.
We are a for profit company, however we do not sell your data. We make a profit by selling our survey services to third-parties who wish to increase their knowledge about a subject. For example, some of our customers are patient advocacy groups who wish to create surveys and stay well connected to the needs of their members. We also sell sponsored questions. These questions are clearly labeled as such. To protect privacy, we do not return the raw data from these questions back to our customers, but rather return only aggregate summaries.
The Founders
Michael Simpson
President and Chief Executive Officer
Michael has 20 years experience in consulting, product management, and executive management. Most recently, he was the Executive Vice President of an international building material manufacturer. Previously, he spent four years as the product manager for a residential mortgage data aggregation company in San Francisco. He has had management responsibilities for many departments, including sales and marketing, finance, operations, quality control, and customer service in industries as diverse as manufacturing and web services.
Michael received a BS from Cornell University and an MBA in finance from the University of Texas at Austin in 1989.
Email: michael@traitwise.com, Phone: (214) 507-4733
Rob Corell
Chief Technology Officer
Rob was a Senior Software Architect at Adobe Systems for the last eleven years. Before that, he received a B.S. in Computer Science from the University of Texas and played technical leadership roles in the computer game industry, including Origin Systems, Simtex, MicroProse, Hasbro and a startup. As a software architect he has taken eleven projects from inception to success, most with a focus on web-based services. His last role at Adobe was as the chief architect of Photoshop.com.
Rechelle Fryklund
Vice President - Sales and Marketing
Rechelle has over fifteen years in sales and marketing. She has extensive experience in all aspects of the sales process, strategic research, and product marketing. Most recently, she has managed customer relations within the executive search industry. In addition, she has experience creating marketing strategies and materials, implementing automated sales force management tools, and direct sales. Her first sales position, in the information technology field, was selling Y2K solutions to the health care industry.
Email: rechelle@traitwise.com, Phone: (972) 800-1509
Steve Moore
Senior Product Manager
Steve is a twelve-year software industry veteran. As a senior technical writer, team lead, and documentations architect at Vignette Corporation, he's written extensively about Vignette's flagship personalization tools -- a model for user interaction that has direct bearing on Traitwise objectives.
Steve is also a playwright and has been the Artistic Director of the non-profit, Austin-based "Physical Plant Theater" since 1994.
Email: steve@traitwise.com, Phone: (512) 443-2955
Zack Booth Simpson
Chief Architect and Scientist
Zack has a deep and varied background as a computer scientist, biologist, game architect, and creator of interactive video art. Former Chief of Technology at Origin / Electronic Arts, Zack's expertise ranges from computer engineering to molecular biology.
Zack is currently a Fellow of the Institute for Cellular and Molecular Biology, College of Natural Sciences, University of Texas at Austin.
Read an article about Zack in Science, 19 Dec 2008
Read about one of Zack's biology projects in the New York Times, 24 Nov 2005
Matt Winkler, PhD
Co-founder
Matt founded Ambion in 1988, grew it to $58M in revenue and sold the research products division in 2005 to Applied Biosystems. He took about 100 staff with him to found Asuragen with the goal of developing the diagnostic and therapeutic potential of miRNAs. Prior to founding Ambion he was an Associate Professor of Zoology at the University of Texas at Austin. He has a B.S. degree in Genetics and a Ph.D. in Zoology from the University of California at Berkeley.
Scientific Advisors
Prof. Andrew Ellington, PhD
Andy is a world leader in nucleic acid engineering. His lab researches molecular evolution, synthetic biology, and origins of life.
Andy received his PhD in Biochemistry and Molecular Biology from Harvard in 1988.
Scott Hunicke-Smith, PhD
Scott is a molecular biology researcher at the University of Texas at Austin currently working on high-throughput genomics.
Scott received his PhD in Mechanical Engineering from Stanford in 1997.
Prof. Edward Marcotte, PhD
Edward is a world leader in bioinformatics. His lab at the University of Texas at Austin specializes in building model networks of cellular function using large genomic, proteomic, and phylogenetic datasets.
Edward received his PhD in Biochemistry from University of Texas, Austin in 1995.
Prof. Marc Music, PhD
Marc is a professor in the department of Sociology, University of Texas at Austin and is an experienced survey developer for many survey-based sociology research projects.
Marc received his PhD in Sociology at Duke University in 1997.
Prof. William H Press, PhD
Bill is a world authority on informatic techniques and practices, with more than 150 papers in areas as diverse as computational biology and cosmology. He is the co-author of the definitive book on computational mathematics: Numerical Recipes.
He holds the Warren J. and Viola M. Raymer Chair in Computer Sciences and Integrative Biology at the University of Texas at Austin.
He is also a senior fellow (emeritus) at the Los Alamos National Laboratory where he was previously the Deputy Director for Science and Technology.
Bill received his PhD in Physics at Caltech in 1972.


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